BFH LabsVictoria, BC, Canada

BFH Labs is the design studio of Barry Lachapelle, building early-stage products and creative applications.

I've been making things for screens since the late 90s, across video games, advertising, design consulting and tech, at places like IDEO, Nike and Hatch.

Through BFH Labs, I build my own products: Bike Gear Database, an independent magazine for gravel, bikepacking and mixed-terrain cycling; cDox, a Google Docs alternative hosted in Canada with no AI training; and Ply, for designing Instagram carousel posts on one continuous canvas.

Currently, I'm Head of Design at Digital Green, working on FarmerChat, an AI assistant used by 2.2 million smallholder farmers across India, Africa and South America.

Work

Timeline

  1. 2024–NowHead of DesignDigital Green
  2. 2026–NowFoundercDox
  3. 2024–NowOwnerBFH Labs, Victoria
  4. 2021–NowFounder & Creative DirectorBike Gear Database
  5. 2021–2024Director of Design SystemsHatch
  6. 2021Design Lead, Innovation LabNike
  7. 2018–2021Director of Product DesignKuja Kuja
  8. 2012–2018Design LeadIDEO, Tokyo
  9. 2009–2012Design & Art DirectorDDB Canada, Toronto
  10. 2008–2009Art DirectorTBWA, London
  11. 2007–2008Art Director & Flash DeveloperCritical Mass, London
  12. 2005–2007Art Director & Flash DeveloperDentsu, Toronto
  13. 2001–2005Assistant WebmasterDreamCatcher Interactive, Toronto

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