Barry Lachapelle designs and engineers early-stage products.
I've been making things for screens since the late 90s, across video games, advertising, design consulting and tech, at places like IDEO in Tokyo, Nike's Innovation Lab and Hatch.
Through BFH Labs, I build my own products: Bike Gear Database, for people who ride the dirt; cDox, a Google Docs alternative hosted in Canada with no AI training; and Ply, for designing Instagram carousel posts on one continuous canvas.
Currently, in my day job, I'm Head of Design at Digital Green, working on FarmerChat, an AI assistant that gets 2.2 million smallholder farmers across India, Africa and South America answers in seconds.

Timeline
- 2026–NowFoundercDox
- 2024–NowHead of DesignDigital Green
- 2024–NowOwnerBFH Labs, Victoria
- 2021–NowFounder & Creative DirectorBike Gear Database
- 2021–2024Director of Design SystemsHatch
- 2021Design Lead, Innovation LabNike
- 2018–2021Director of Product DesignKuja Kuja
- 2012–2018Design LeadIDEO, Tokyo
- 2009–2012Design & Art DirectorDDB Canada, Toronto
- 2008–2009Art DirectorTBWA, London
- 2007–2008Art Director & Flash DeveloperCritical Mass, London
- 2005–2007Art Director & Flash DeveloperDentsu, Toronto
- 2001–2005Assistant WebmasterDreamCatcher Interactive, Toronto
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